Michael Saylor Drops $500M On Bitcoin—What’s His Next Move?

MicroStrategy has just added another 4,980 Bitcoin to its stash, spending about $531 million at an average of $106,801 per coin. That brings the company’s total haul to 597,325 BTC.

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At today’s market price, those holdings are worth over $64  billion, compared with the roughly $42.4  billion MicroStrategy (now Strategy) has put in, fees included.

According to the June 30 filing with the US Securities and Exchange Commission, Strategy – led by billionaire Michael Saylor – is sitting on nearly $21.6  billion in unrealized gains.

Strategic Bitcoin Push

Strategy bought its latest batch during the week ending June 29. The firm has already snapped up 88,062  BTC worth nearly $10  billion so far this year. Back in 2024, the company picked up 140,538  BTC at a cost of $13  billion.

Company data shows a Bitcoin yield of almost 20% year‑to‑date, with 7.8% gained in the second quarter alone. That edges Strategy closer to its goal of a 25% yield by the end of 2025.

Strategy has acquired 4,980 BTC for ~$531.9 million at ~$106,801 per bitcoin and has achieved BTC Yield of 19.7% YTD 2025. As of 6/29/2025, we hodl 597,325 $BTC acquired for ~$42.40 billion at ~$70,982 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/xvWnSkfukS

— Michael Saylor (@saylor) June 30, 2025

Corporate Treasury Trend

Strategy now controls almost 3% of all the Bitcoin ever mined out of the 21  million cap. That dominance has inspired 134 publicly traded firms to follow suit, adding Bitcoin to their corporate treasuries.

Recent adopters include Twenty One, US President Donald Trump’s media firm Trump Media, and GameStop. In Japan, Metaplanet added 1,005  BTC this week to bring its total to 13,350 BTC.

Over in Europe, The Blockchain Group bought 60 BTC, lifting its holdings to 1,788 BTC valued at around €161.3 million.

🟠 The Blockchain Group has acquired 60 BTC for ~€5.5 million at ~€91,879 per bitcoin and has achieved BTC Yield of 1,270.7% YTD, 69.3% QTD. As of 6/30/2025, $ALTBG holds 1,788 $BTC for ~€161.3 million at ~€90,213 per bitcoin⚡️@_ALTBG Europe’s First Bitcoin Treasury Company… https://t.co/BmcqZzvfoz

— Alexandre Laizet ⚡️ (@AlexandreLaizet) June 30, 2025

New Trading Products Arrive

Cryptocurrency exchanges are racing to meet all this demand. On June 28, Gemini rolled out a tokenized version of Strategy stock for investors in the EU. That marks the exchange’s first tokenized equity offering in that region.

Shares of Strategy have climbed nearly 5% over the past month, trading around $391, according to Google Finance data.

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Price Resistance Looms

Bitcoin itself has been holding near $108,000. It rose as much as 3% over the weekend to hit $108,798.

Some traders, like MN Capital founder Michael van de Poppe, expect a brief pullback before BTC tries to breach $109,000. That level sits on the four-hour chart as a clear resistance point.

Data from CoinGlass shows nearly $50 million in liquidity stacked at $109,500. If Bitcoin can clear the $110,000–$112,300 zone, it could trigger a short squeeze that pushes prices into fresh record territory.

Featured image from Unsplash, chart from TradingView