Wall Street bank Morgan Stanley (MS) is moving deeper into digital assets, announcing a partnership with crypto infrastructure provider Zerohash to allow E*Trade clients to trade , and starting in the first half of 2026, Bloomberg reported on Tuesday.
Jed Finn, Morgan Stanley’s head of wealth management, told Bloomberg that the initiative is the first phase of a broader crypto strategy that will eventually include a full wallet solution.
“The underlying technology has been proven and blockchain-based infrastructure is obviously here to stay,” Finn said in the interview, adding that clients should have access to both traditional and digital assets in a single ecosystem.
The move underscores Wall Street’s growing embrace of crypto since a regulatory shift under President Donald Trump earlier this year.
Morgan Stanley is also preparing an asset-allocation framework for clients that will include crypto exposure ranging from zero to a few percentage points, depending on investor goals.
The bank is exploring tokenization for back-office efficiencies such as settlement and clearing, the article said.
E*Trade is is an online brokerage and banking platform owned by Morgan Stanley. It allows customers to trade stocks, bonds, exchange-traded funds (ETFs), and options.
Read more: Morgan Stanley Eyes Launching Crypto Trading Through E*Trade: Bloomberg
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Will Canny
https://www.coindesk.com/business/2025/09/23/morgan-stanley-crypto-trading-ambitions-drawing-nearer-bloomberg
2025-09-23 14:43:00
