Crypto lender Nexo signed a three-year sponsorship with DP World Tour, Europe’s foremost golf competition, for more than $10 million in a deal that see will the company become the tour’s official digital asset and wealth partner through 2027.
A spokesperson for the company declined to give a specific value to the deal, saying only that it was an eight-figure sum.
One of the tour’s events, the Scottish Championship will be renamed the Nexo Championship. It will take place at President Trump’s course, Trump International Golf Links in Aberdeen, on Aug. 7-10.
The deal caps a fruitful few months for the crypto lender, which said in April that it was reentering the U.S. market. It left the country in 2022, saying its negotiations with regulators over its Earn Interest Product had hit a “dead end.”
“Thanks to the vision and leadership of President Donald J. Trump, his administration, and his family, the United States is once again a place where innovation is championed, not stifled,” co-founder Antoni Trenchev said.
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Jamie Crawley
https://www.coindesk.com/business/2025/07/02/crypto-lender-nexo-sponsors-europes-premier-golf-tour-for-eight-figure-sum
2025-07-02 09:00:41
