CruTrade, a new marketplace built on the Avalanche blockchain, has launched with more than $60 million worth of tokenized fine wine, marking what it calls the world’s largest live pool of on-chain luxury assets.
The platform brings over 200,000 bottles from 250 producers — most of whom are verified in Burgundy — to collectors who can now trade ownership instantly while the bottles remain safely stored.
The $9 billion secondary wine market has long struggled with high fees, slow trades, and spoilage from poor storage. CruTrade addresses those problems by keeping bottles in professional storage and transferring ownership digitally. Each bottle is verified by RFID and recorded on-chain, providing a permanent, transparent record of provenance.
Collectors can trade fine wine as easily as digital assets, while producers remain connected to their bottles and protected from mishandling. “We built CruTrade to do one thing well: protect the wine in every bottle,” said CEO Devon Ferreira.
The platform’s debut partnership with Crurated gives it immediate scale. Crurated has already tokenized more than $60 million in wine, allowing CruTrade to bypass the early liquidity challenges that limit many real-world asset projects.
Built on Avalanche, known for its speed and low fees, CruTrade aims to make fine wine more accessible while maintaining authenticity. The company plans to expand its service to bonded warehouses globally and to restaurants, where diners could order rare wines directly from digital menus.
By blending blockchain verification with traditional cellar discipline, CruTrade offers collectors a faster, safer way to trade bottles that might otherwise sit untouched.
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Ian Allison
https://www.coindesk.com/business/2025/10/08/avalanche-crutrade-tokenize-usd60m-of-collectable-bottles-of-fine-wine
2025-10-08 14:58:00
