Binance Invests $53M to Deepen Mexico Presence

Binance has launched Medá, a licensed Electronic Payment Funds Institution in Mexico. The new entity will operate independently and direct more than $53 million into peso-based payment services over four years.

The move represents an expansion of Binance’s operations in Latin America under local regulatory approval.

Mexico Fintech Market Entry

Binance, the world’s largest cryptocurrency exchange by trading volume, announced the establishment of Medá, a regulated institution authorized to provide electronic payment services in Mexico. The company said it will allocate more than 1 billion pesos ($53 million) to the entity over the next four years.

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Medá operates separately from Binance’s global exchange business, focusing exclusively on peso-denominated services. The corporate structure is intended to comply with Mexican regulations while providing a dedicated vehicle for local financial operations.

Guilherme Nazar, Binance’s Regional Vice President for Latin America, described Mexico as a key market in the region. He said the company expects Medá to provide an additional option for peso transactions in a financial sector currently concentrated among a few providers.

The Mexican authorities have authorized Medá to manage deposits and withdrawals in local currency. Binance has also pursued regulatory approvals in other jurisdictions, with structures now in place in 23 countries, including France, Italy, Spain, Japan, Brazil, and Argentina.

The company maintains that competition in Mexico’s fintech sector could lower consumer costs and improve efficiency. Whether such outcomes materialize will depend on how users and regulators receive new entrants.

Education and Financial Inclusion Initiatives

Binance has also reported investment in educational programs through Binance Academy, which it says provided resources to more than 44 million people worldwide in 2024. In Mexico, outreach included collaborations with institutions such as the National Autonomous University of Mexico (UNAM) and Tecnológico de Monterrey. These initiatives focus on digital finance literacy but are not endorsements of specific products.

The introduction of Medá illustrates Binance’s ongoing efforts to build regulated operations in Latin America. The scale of investment sets a financial benchmark, while the results will depend on regulatory oversight, market adoption, and competitive dynamics in Mexico’s payments sector.